Despite going into force in March 2021 after discussions with major digital companies that resulted in a temporary suspension of Facebook news feeds in the nation, the assessment suggests that the legislation should be expanded to include other online platforms.
A rule that gives the government the right to force internet companies like Google, which is owned by Alphabet Inc., and Facebook, which is owned by Meta Platforms, to negotiate content supply arrangements with media outlets has, according to a study that was published by the Australian government, been successful in its implementation for the most part. The study was commissioned by the Australian government.
The evaluation suggested that the rule, which went into effect in March 2021 after discussions with major technology companies that resulted in a momentary suspension of Facebook news feeds across the nation, might need to be expanded to include more internet platforms. The rule went into effect after discussions with major technology companies that resulted in a momentary suspension of Facebook news feeds across the nation. Following the conversations with key internet firms, news feeds on Facebook were temporarily disabled throughout the country.
Since the News Media Bargaining Code went into effect, the tech companies have reportedly signed more than 30 deals with media outlets that compensate them for content that generated clicks and advertising dollars, as stated in a report that was just released by the Treasury Department late on Thursday night. The Treasury Department only just made the study available for public consumption. The report details each of these transactions in its own section.
"at least some of these agreements have allowed news firms to, in particular, hire extra journalists and make other key expenditures to help them operate," adds the study. "[T]hese are among the most important expenditures that can be made to help a company succeed."
"Although people's perceptions on whether or not the Code has been successful will inevitably differ, we feel that it is reasonable to conclude that the Code has been successful up to this point." "Although people's perspectives on whether or not the Code has been successful will certainly vary," "Although individuals' points of view on whether or not the Code has been effective will always differ,"
The study did not make any recommendations on changes that have to be made to the actual legislation; rather, it recommended that the government investigate new methods of evaluating how the law is being implemented and how successful it is.
It did, however, point out that the legislation did not include "a formal mechanism to extend the Code to other platforms," and it proposed that the government order the competition regulator, which was responsible for leading the creation of the law, to "produce reports on this topic." In addition, it did point out that the legislation did not include "a formal mechanism to extend the Code to other platforms." In addition, it did note that the Act did not have "a legal mechanism to extend the Code to other platforms," as the report put it.
"The study reveals that the Code has been successful in balancing the negotiating power between conventional news media and digital platforms," said the Assistant Treasurer Stephen Jones. "The Code has successfully balanced the negotiating power between conventional news media and digital platforms." [Citation needed] The public interest has been effectively protected as a result of the Code's provisions.
"Digital platforms must continue to negotiate in good faith with news enterprises in order to guarantee that they are appropriately compensated for the news content that they generate." [Citation needed] "Digital platforms must continue to compensate news enterprises appropriately for the news content that they generate." [Further citation is required] "Digital platforms are obligated to continue compensating news organizations, in an appropriate manner, for the news content that they generate."
According to Lucinda Longcroft, who is Google's director of government affairs and public policy in Australia, the company has "furthered our significant contribution to the Australian news industry" by signing deals with 200 mastheads all over the country. Longcroft stated that the majority of these outlets are either regional or local.
Bình luận